Why5
Bringing clarity and trust to psychedelic facilitation.
Why5 is a Canadian psychedelic facilitation brand centered on guided 5-MeO-DMT experiences, mentorship, and integration support. The brand exists at the intersection of personal transformation, harm reduction, and emerging psychedelic wellness practices. The challenge was to establish credibility and trust in a complex, often misunderstood space while making the work accessible to individuals seeking structured support in exploring altered states of consciousness.
The Why5 website was designed and built in Framer to translate a nuanced subject into a clear, trustworthy digital experience. Information was structured to progressively answer visitor questions: what Why5 offers, how the process works, safety considerations, and expected outcomes.
Clean typography, spacious layouts, and restrained visuals reinforced calm and professionalism. Streamlined navigation, conversion-focused calls-to-action, and smooth animations created a cohesive experience that functioned as both an informational hub and a trust-building tool.
