My Chosen
A community favourite rebuilt its identity without losing its charm
Tucked on a rural stretch of Vancouver Island, My Chosen began as a small café in 1987 and grew into a one-of-a-kind property with a pizzeria, a sugar shack, and a loyal crowd of regulars. It had the heart and the history, but lacked cohesion. When new owners stepped in, the goal was to honor what people loved and shape a clearer, more connected presence across the property.
Tucked on a rural stretch of Vancouver Island, My Chosen began as a small café in 1987 and grew into a one-of-a-kind property with a pizzeria, a sugar shack, and a loyal crowd of regulars. It had the heart and the history, but lacked cohesion. When new owners stepped in, the goal was to honor what people loved and shape a clearer, more connected presence across the property.
We set out to capture what gives My Chosen its pull: farm life, pioneering character, and the easy warmth of comfort food. The identity took cues from the property itself, with weathered textures and soft field tones that keep it genuine and welcoming. Each business kept its own character within a shared visual family, extending across menus, signage, packaging, apparel, and on-site displays so the whole property feels like one destination.
