My Chosen
A community favourite rebuilt its identity without losing its charm
Tucked on a rural stretch of Vancouver Island, My Chosen began as a small café in 1987 and grew into a one-of-a-kind property with a pizzeria, a sugar shack, and a loyal crowd of regulars. It had the heart and the history, but lacked cohesion. When new owners stepped in, the goal was to honor what people loved and shape a clearer, more connected presence across the property.
We set out to capture what gives My Chosen its pull: farm life, pioneering character, and the easy warmth of comfort food. The identity took cues from the property itself, with weathered textures and soft field tones that keep it genuine and welcoming. Each business kept its own character within a shared visual family, extending across menus, signage, packaging, apparel, and on-site displays so the whole property feels like one destination.
A card-based layout lets visitors explore the property at their own pace and find what matters quickly. The refreshed system ties the café, pizzeria, and sugar shack together into one cohesive experience. What once read as three separate stops now reads as one day-out destination, giving the team a clear sense of ownership and direction that staff and regulars have responded to with enthusiasm.
“
Better Good helped us turn what felt like three separate businesses into one cohesive destination. The brand and website gave our team a clear sense of direction and our customers both new and old have responded with real enthusiasm.
Joe Cunliffe
Co-Owner
