Cascadia
Layers of history became the foundation for a stronger future.
We built the brand around the idea of layers, a metaphor drawn from the geography of British Columbia. The name Cascadia captured both place and continuity. The brand mark's three forms represent the mountains, vineyards, and valleys that tie these communities together. Natural tones, clean typography, and local photography grounded the identity in community and extended into collateral, signage, and internal materials.
We built the brand around the idea of layers, a metaphor drawn from the geography of British Columbia. The name Cascadia captured both place and continuity. The brand mark's three forms represent the mountains, vineyards, and valleys that tie these communities together. Natural tones, clean typography, and local photography grounded the identity in community and extended into collateral, signage, and internal materials.
The new website was designed around how members actually move through their day. Clear structure and intuitive navigation made it easy to find information and complete tasks. Behind the scenes, the platform gave staff the tools to manage content with ease. The result was a seamless transition that strengthened member trust and brought clarity to teams navigating major change.
