Cascadia
Layers of history became the foundation for a stronger future.
Formed through the merger of three long-standing community credit unions, Cascadia set out to prove that legacy and progress can coexist. The new organization represented over 80 years of trust built, but it needed a unified brand that could carry that history into a more competitive future.
The challenge was clear: create an identity that reflected the strength of a bank while preserving the familiarity and belonging that members had always felt.
We built the brand around the idea of layers, a metaphor drawn from the geography of British Columbia. The name Cascadia captured both place and continuity. The brand mark's three forms represent the mountains, vineyards, and valleys that tie these communities together. Natural tones, clean typography, and local photography grounded the identity in community and extended into collateral, signage, and internal materials.
The new website was designed around how members actually move through their day. Clear structure and intuitive navigation made it easy to find information and complete tasks. Behind the scenes, the platform gave staff the tools to manage content with ease. The result was a seamless transition that strengthened member trust and brought clarity to teams navigating major change.
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Better Good brought clarity to a complex merger and developed a brand and website that set us up to move forward as one unified organization. The result gave our team alignment and our members the confidence they needed during a major transition.
Greg Sol
Chief Operating Officer
